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Why is the iPhone X so expensive?

Posted by MBL Web Design

Last month, Apple announced the latest major iteration in the iPhone family – the iPhone X. The smartphone series' well-established numbering convention was dropped in favour of a bold Roman numeral to celebrate 10 years of the iPhone. And as they say: when in Rome, do as its inhabitants.

Perhaps it was that thinking that led to Apple applying a price increase that appears to be on par with a legendary Roman tax hike.

The entry point for the X stands at a whopping £999 for the 64GB version; while the 256GB version hits the highs of £1,149.

So why the jump?

Well, the iPhone X is being marketed as a premium brand. With the release of the iPhone 8 just last month, it surprised many to see the X announced so quickly.

But Apple knows its most ardent fans will pay a premium for the most advanced iPhone on the market. To such affluent customers, price is no barrier.

Additionally, it allows Apple to position the 8 as the entry point of iPhones. With early reports suggesting that the 8 is struggling to outmuscle the resilient iPhone 7 series, the X makes the 7 seem outdated.

A similar tactic was used by Microsoft when jumping from the struggling Windows 8 to Windows 10. The latter's announcement allowed the tech giant to diminish support for the immensely popular Windows 7.

It is, however, worth noting that iPhone 7 Plus' 256GB model has an RRP of £919.

While it does make the X price jump less jarring, there's no doubt that it's still a big ask for those outside of the rabid Apple fanbase.

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In-Progress: Brenbar Electrical

Posted by MBL Web Design

We're currently hard at work on our latest web design project for the team at Brenbar Electrical.

Since being founded in 1998, Brenbar Electrical Services have provided commercial and domestic electrical work to a whole host of clients.

And that list of clients continues to grow thanks to Brenbar Electrical's committed service, meticulous methodology and a penchant for being punctual.

Brenbar is currently undertaking projects with values of up to £1.5 million, but have handled projects with budgets ranging from £250k to £6 million.

Amongst those clients who rely on the hard work of Brenbar are developers, main contractors and local councils.

With over 50 skilled and qualified employees on their books, and a future that continues to look bright, Brenbar Electrical is set to celebrate its 20th year of operation in 2018.

Such landmarks should, of course, be celebrated; however, the team at Brenbar are always living in the now and understand the importance of keeping a good web presence.

As such, our team at MBL Web Design have been drafted in to design and implement an overhaul of Brenbar Electrical's current website.

We're thankful for the opportunity to work alongside a great team on this project and look forward to rolling out the new-look site in the near future.

Keep an eye out for more in-progress and completed projects by regularly checking in with our 'News' page.

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Bots Defended By Judge In LinkedIn Ruling

Posted by MBL Web Design

A San Francisco judge has made a key ruling that will stop LinkedIn from blocking third-party bots from mining members' data from its website.

The Microsoft-owned company had previously wanted to protect members who made changes to their LinkedIn profiles, mostly in anticipation for courting new employers.

However, as can be imagined, that wouldn't make current employers of those job-hunters too happy.

LinkedIn argued that some third-party companies, claiming to offer clients accurate predictions of forthcoming risks to turnover and future skill gaps, were using private LinkedIn member data in contradiction to the website's terms of service.

Yet the judge has ruled that LinkedIn cannot scrap members' data through any technical means, keeping it open for bots to mine.

It's an interesting ruling, particularly for those maintaining a website. After all, it's thought that 60% of website 'visitors' are actually bots.

These bots can be used to either improve and hinder a website's chance of success on search engines, including malicious processes such as hacking and scraping.

This 'scraping' sees bots duplicate and publish content from a website.

This can lead to Google punishing the original website's search engine position for this duplication, despite the owners having done nothing wrong, due to it being perceived as a 'black hat' SEO tactic.

So while this legal ruling intends to enshrine freedom of information, it does set an interesting precedent in an already legally grey area.

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