Posted by MBL Web Design
Now is the time to think about your business plans for the year ahead. Those plans should definitely focus on search engine optimisation (SEO). With search algorithms becoming more complex, today's SEO (like web design) needs to be dynamic and responsive. With that in mind, we've decided to preview three of the most important and continuing SEO trends to watch for in 2017:
Mobile Optimisation becomes Mandatory
In 2017, mobile optimisation will be a prerequisite to website success. Mobile searches now surpass desktop searches on Google. So is your website responsive and optimised for mobile users? And has the SEO and text been built with snappy keywords and short paragraphs in mind?
The Rise of Voice Search
Just a couple of years ago, we were crying with laughter as the likes of Apple's Siri and Microsoft's Cortana tried to comprehend our words. Today, the software has improved immensely. With the likes of the Amazon Echo set to be a big seller this Christmas, voice recognition is about to boom. There's a need to think about not just what people type when searching, but what they will say aloud. In terms of SEO, this will be a major game changer.
Intent over Keywords
With those algorithms getting updated, stuffing keywords into a turkey of a website just won't cut it. Keywords are still critical, but they are now part of a wider picture. Search engines can now read intent from words and form word associations. Look beyond simple keywords by optimising your full website to suit this trend.